In the world of fashion, no red carpet is too small to go unnoticed. But when an event like the Cannes Film Festival returns to the shores of the French Riviera, Style.com steps up their game. This year, the website created the Cannes Report, their complete coverage of the 65th annual film festival.
Style.com generally uses a slightly chatty voice in their reports. The Cannes Report pushes this tone to the next level. The chatty voice is especially adept at drawing fashion followers and Style.com readers into the excitement of the festival and gives them the feeling of sharing in the industry gossip.
Though the report falls under the People + Parties category, the coverage is much more extensive than the usual article and accompanying photo slideshow.
This is a table of photos that can be seen as a collage of thumbnails, or clicked on to expand into a slideshow. The photos are lower quality, most likely taken on a personal camera or cell phone. The pictures are taken in the random assortment that would be found on Instragram: celebrities on the red carpet, shoes, buildings, artwork, scenic nature shots of Cannes or anything else the photographers were drawn to. This section adds a dimension for the viewers, because it offers snapshots of details that would otherwise be overlooked by major media outlets and other sites.
The Cannes Catwalk
This segment offers what Style.com calls “The best of the red carpet.” Similar to their other party and event coverage, the Cannes Catwalk is a slideshow of people walking the red carpet for premieres and awards during the film festival.
The Highlights Reel
In their own words, “Here’s our guide to the must-sees, must-eats, and must-wears, along with insider tips from the likes of Riviera regular Georgina Chapman, designer Peter Dundas, and this year’s Trophée Chopard recipient, the lovely Shailene Woodley.” The Highlights Reel slideshow is more text-heavy than is typical for Style.com, providing highlights of the activities that take place in Cannes.
What to improve
In both the Highlights Reel and the Cannes Catwalk, the link “back to intro” is always available at the top of the slideshow. This returns viewers to the Cannes Catwalk or Highlights Reel intro pages, but when they reenter the story, they are taken back to where they left off. This could be a positive, but perhaps the only reason viewers would want to return to the intro would be to start the slideshow from the beginning. In that case, this capability would be serving no purpose.
In the Highlights Reel, a reader can click the link for the “full report” to begin the slideshow, or they can simply click anywhere on the opening page. However, a second link says, “plus: see live photos from the red carpet and beyond.” This link is misleading—it takes the viewer back to the homepage of the Cannes Report. Perhaps this was done on purpose to loop viewers back to the beginning, but some might still be disappointed that it does not lead to another dimension that was not already apparent.